The Pralus tradition of excellence began in a French patisserie opened by Auguste Pralus in 1948. His son, François, expanded on this tradition in 1991 by venturing into the world of gourmet chocolate. He searched the cocoa growing regions of the world to find the best Criollo, Trinitario and Forestero cocoas. François Pralus (pronounced Pră‑loose) then created his own chocolate from the beans, achieving the peak of flavor and aroma. The result is the Pralus chocolate we now offer, taking you on a journey of unique taste through the world of chocolate and cocoas.