Will Marx's Wm. Chocolate journey began when his passion for making nutritious, ethically sourced, delicious whole food from scratch spilled over into chocolate. He couldn’t find a chocolate that met his standards so he decided to make it himself, bean-to-bar.

Will was able to find other chocolates made with good ingredients, but what he found was still sweetened with refined sugar. It didn't matter if the chocolate was high-end or low-end; organic or conventional; refined sugar was (and remains) in nearly all of it.

Wanting something different: pure, smooth, delicious chocolate made with a whole-food, minimally processed, nutritionally complex real sweetener, Will set out to make his own fine chocolate. The result is Wm Chocolate, made in Madison, Wisconsin with just a few simple and pure ingredients. With the exception of the 100% cacao bar, Wm. Chocolate bars are sweetened with unrefined cane sugar.